Our philosophy

We challenge conventional thinking by creating content that cuts through competitive conversations.
 
The complexity of online channels has led to greater choice and a colossal challenge for businesses like yours. In fact for many, it has been a story of lost potential.

Think about it.

Although we live in a digital age, the secret to effective communication can be found in the DNA of humanity dating back thousands of years.
 
This secret has shaped civilizations, cultures and religions and will continue this way for every future generation.

 
It is man's innate capacity to influence change through communication.
 
Welcome to the ancient art of storytelling in the digital age.

Welcome to Berkeley PR

Our approach

It’s hard enough for businesses to stand out. Yet most seem happy to churn out PR content like everyone else’s. Lots of good news. Lots of self-praise. And dull.
But good news rarely makes a headline.

Here are three tips to making your business newsworthy:

1) Identify all the problems your business solves. Then make a drama about them.
2) Weave in a human interest element. Bring it to life.
3) Make it topical. Sync your story with the current news agenda.

If you would like to see examples of this approach in action, call Paul Stallard on 01189 090909 for a meeting.