It all began when I was a young, up-and-coming technology company working in the city, providing UK businesses with innovative solutions to problems they experience every day.  I was desperate to make a big splash in a rather over-crowded pond, but I was well aware that I didn’t have the resource to do it myself.  I knew I needed PR, and needed it quickly, but just like any fabulous pair of shoes, I also knew it wasn’t going to be cheap.

This is when I met Big PR; a London PR agency with big ideas, big talk and, as I expected, big fees. Big was attractive, exciting, and very much in charge. Big seemed to have limitless resources and took control at every turn, but to be honest, I was starting to find this a little overwhelming (as was my budget).

But then someone introduced me to Berkeley PR. Berkeley was passionate, proactive and a little bit pushy; at last, I’d found a PR agency that took the time and consideration to really listen to my needs and deliver what I wanted, working in a style that best suited me. I realised then that building a relationship with a PR agency didn’t have to be scary, intimidating, or cost me my shoe budget; it was a partnership that would help me generate the right exposure for my brand and allow me to stay in control.

When it comes to PR agencies, I couldn’t help but wonder – does size really matter?

Love,

Techie xxx

(Apologies for the above – fuelled by my ongoing consumption of a shoe-box set of the entire series of Sex and the City DVDs – I couldn’t resist using the pun!)

Emma Sinclair