Public relations is all about communication. So imagine my dismay when the Guardian’s Bobbie Johnson revealed that people are lying left, right and centre by email. It seems that our nation finds it much easier to deceive someone via their inbox than any other form of communication.

Is it any wonder, then, that journalists are often happier to speak to a spokesperson directly? Perhaps there’s also a lesson to be learnt for the technology PR professional - take the time to pick up the phone and you’re more likely to get an honest answer to your pitch. This is certainly what I’ve found from personal experience.

Public relations is all about getting the right message across - let’s make sure it’s the real message as well.

Rebecca Wheeler