Last Friday I attended a breakfast briefing organised by Gorkana, which had Damian Reece, the Telegraph Group’s head of business, as the speaker.  For anyone who doesn’t know, Gorkana is a tool used by public relations professionals to help contact and build relationships with the media.

When I arrived, I picked up my name tag and then made my way to the complimentary breakfast, which included bacon rolls, pastries and coffee.  There were about 80 public relations professionals at the breakfast, both agency and in-house.  I must say that I felt quite proud to be representing Berkeley PR at the event.

After everyone had finished filling up on the free food, we were shown into the main conference room, where Damian Reece told us how the Telegraph Group actually works.  He covered the relationships between the different parts of the Telegraph Group (the Telegraph’s website, the Daily Telegraph and the Sunday Telegraph), as well as the best way to approach the Telegraph’s journalists.

The breakfast briefing was a fantastic introduction to the way the modern media works, and how technology PR professionals fit into that.   I think that the better your understanding of a publication, the easier it can be successfully pitch your client to the publication’s journalists.

Luke Davies