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	<title>Berkeley Blog</title>
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	<link>http://www.berkeleypr.co.uk/blog</link>
	<description>Technology, business and public relations, and a bit about life at Berkeley PR</description>
	<pubDate>Thu, 11 Mar 2010 12:29:46 +0000</pubDate>
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		<title>Berkeley PR is on StreetView</title>
		<link>http://www.berkeleypr.co.uk/blog/berkeley-pr-is-on-streetview-1676.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/berkeley-pr-is-on-streetview-1676.html#comments</comments>
		<pubDate>Thu, 11 Mar 2010 12:22:18 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
		
		<category><![CDATA[Berkeley PR]]></category>

		<category><![CDATA[IT]]></category>

		<category><![CDATA[Life at Berkeley]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[environment]]></category>

		<category><![CDATA[countryside]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[maps]]></category>

		<category><![CDATA[streetview]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1676</guid>
		<description><![CDATA[Last summer, a black Volkswagen Beetle with a giant tripod on its roof drove past me while I was taking advantage of the weather and eating my lunch outside.  &#8220;Aha&#8221; I thought to myself, &#8220;that&#8217;s the Google StreetView camera&#8221;. 
Since then, I have been awaiting my appearance on Google StreetView.  Well, it looks like that my [...]]]></description>
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		<title>The 100 UK celebs that really matter</title>
		<link>http://www.berkeleypr.co.uk/blog/the-100-uk-celebs-that-really-matter-1665.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/the-100-uk-celebs-that-really-matter-1665.html#comments</comments>
		<pubDate>Thu, 11 Mar 2010 12:16:57 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Ant and Dec]]></category>

		<category><![CDATA[British celebrities]]></category>

		<category><![CDATA[Cheryl Cole]]></category>

		<category><![CDATA[David Beckham]]></category>

		<category><![CDATA[Kate Moss]]></category>

		<category><![CDATA[Lord Alan Sugar]]></category>

		<category><![CDATA[Piers Morgan]]></category>

		<category><![CDATA[Prince William]]></category>

		<category><![CDATA[Rio Ferdinand]]></category>

		<category><![CDATA[Robert Patterson]]></category>

		<category><![CDATA[Simon Cowell]]></category>

		<category><![CDATA[Sir Paul McCartney]]></category>

		<category><![CDATA[Sir Richard Branson]]></category>

		<category><![CDATA[Stephen Fry]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1665</guid>
		<description><![CDATA[
 
Regular readers of this blog will have a noticed a common theme to my entries – celebrities, reality TV and soap operas. My name is Hannah Humphreys and I am addicted to celebrity culture.
 So it seems only natural that I should give my two pennies worth on the Mail On Sunday’s 100 British celebrities that [...]]]></description>
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		<title>Toyota turns to Twitter to improve reputation</title>
		<link>http://www.berkeleypr.co.uk/blog/toyota-turns-to-twitter-to-improve-reputation-1652.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/toyota-turns-to-twitter-to-improve-reputation-1652.html#comments</comments>
		<pubDate>Mon, 08 Mar 2010 14:41:00 +0000</pubDate>
		<dc:creator>Liam</dc:creator>
		
		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[E-Consultancy.com]]></category>

		<category><![CDATA[Online engagement]]></category>

		<category><![CDATA[reputation]]></category>

		<category><![CDATA[Toyota]]></category>

		<category><![CDATA[Toyota Conversations]]></category>

		<category><![CDATA[Tweetfeel]]></category>

		<category><![CDATA[TweetMeme]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1652</guid>
		<description><![CDATA[Reading a recent blog on E- Consultancy.com it was interesting to find that after all the gloomy press coverage Toyota has received recently, its attempts to improve its brand reputation using real-time web channels has taken some criticism.
Toyota has set up a TweetMeme channel called Toyota Conversations to monitor and display news stories tweeted about [...]]]></description>
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		<title>Delia Smith partners with Heston Blumenthal for Waitrose</title>
		<link>http://www.berkeleypr.co.uk/blog/delia-smith-partners-with-heston-blumenthal-for-waitrose-1646.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/delia-smith-partners-with-heston-blumenthal-for-waitrose-1646.html#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:58:39 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<category><![CDATA[Sponsorship]]></category>

		<category><![CDATA[Celebrity endorsement]]></category>

		<category><![CDATA[Delia Smith]]></category>

		<category><![CDATA[Heston Blumenthal]]></category>

		<category><![CDATA[The Fat Duck]]></category>

		<category><![CDATA[Waitrose]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1646</guid>
		<description><![CDATA[

 

So it was revealed today that for the first time in Waitrose history it will be using celebrities to promote the supermarket chain. And who are these iconic celebrities, I hear you cry. Well it is none other than Delia Smith and Heston Blumenthal.
Now, if I worked in the PR team for Waitrose I would [...]]]></description>
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		<title>Will London 2012 hold a candle to Vancouver’s crisis management torch?</title>
		<link>http://www.berkeleypr.co.uk/blog/will-london-2012-hold-a-candle-to-vancouver%e2%80%99s-crisis-management-torch-1643.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/will-london-2012-hold-a-candle-to-vancouver%e2%80%99s-crisis-management-torch-1643.html#comments</comments>
		<pubDate>Tue, 02 Mar 2010 14:46:09 +0000</pubDate>
		<dc:creator>Paul Stallard</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Canada]]></category>

		<category><![CDATA[crisis management]]></category>

		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1643</guid>
		<description><![CDATA[On Sunday night, I couldn’t help but rise from my armchair and punching the air as Canada sealed Olympic gold with an overtime goal in the men’s Ice Hockey final. Over the last two weeks I have been surprised at the amount of time I have spent watching the Winter Olympics in Vancouver. Sports I [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/will-london-2012-hold-a-candle-to-vancouver%e2%80%99s-crisis-management-torch-1643.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Data Centre World 2010</title>
		<link>http://www.berkeleypr.co.uk/blog/data-centre-world-2010-1630.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/data-centre-world-2010-1630.html#comments</comments>
		<pubDate>Wed, 24 Feb 2010 15:27:39 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[IT]]></category>

		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Technology PR]]></category>

		<category><![CDATA[barbican]]></category>

		<category><![CDATA[conference]]></category>

		<category><![CDATA[data centre]]></category>

		<category><![CDATA[data centre world]]></category>

		<category><![CDATA[London]]></category>

		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1630</guid>
		<description><![CDATA[Yesterday,  I attended this year&#8217;s Data Centre World show at London&#8217;s Barbican as one of our clients was exhibiting.  Although it may sound biased, they had one of the busiest stands in the show, helped no doubt by the free coffee and excellent stand design.  Speaking with some exhibitors and journalists, it was clear that this [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/data-centre-world-2010-1630.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Publicising the PRs - Should an agency put its money where its mouth is?</title>
		<link>http://www.berkeleypr.co.uk/blog/publicising-the-prs-should-an-agency-put-its-money-where-its-mouth-is-1602.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/publicising-the-prs-should-an-agency-put-its-money-where-its-mouth-is-1602.html#comments</comments>
		<pubDate>Thu, 18 Feb 2010 08:34:46 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
		
		<category><![CDATA[Berkeley PR]]></category>

		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[New Media]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[PR Week]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[coverage]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[PR agency]]></category>

		<category><![CDATA[PR Moment]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1602</guid>
		<description><![CDATA[Any business looking for a PR agency may want to consider how good the agency in question is at publicising itself.  Lots of agencies may be able to promise great results, but whether they can deliver the same for themselves will sort the wheat from the chaff.
Luckily then at Berkeley PR we have put our [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/publicising-the-prs-should-an-agency-put-its-money-where-its-mouth-is-1602.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Cashing in on retro gadgets</title>
		<link>http://www.berkeleypr.co.uk/blog/cashing-in-on-retro-gadgets-1590.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/cashing-in-on-retro-gadgets-1590.html#comments</comments>
		<pubDate>Thu, 18 Feb 2010 08:33:16 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
		
		<category><![CDATA[Gadgets]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1590</guid>
		<description><![CDATA[I was very excited to learn that my Snoopy Tennis and Donkey Kong handheld games could be worth a few pounds, as 80&#8217;s electronic gadgets become collectable, according to a feature in the Sunday Mirror. Other gizmos which could see you rake in the cash include the first generation Walkman and Discman (think I&#8217;ve also got one of [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/cashing-in-on-retro-gadgets-1590.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Meet the media days - lunch briefings</title>
		<link>http://www.berkeleypr.co.uk/blog/meet-the-media-days-lunch-briefings-1598.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/meet-the-media-days-lunch-briefings-1598.html#comments</comments>
		<pubDate>Tue, 16 Feb 2010 12:03:42 +0000</pubDate>
		<dc:creator>Paul Stallard</dc:creator>
		
		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[lunch briefing]]></category>

		<category><![CDATA[meet the media]]></category>

		<category><![CDATA[national portrait gallery]]></category>

		<category><![CDATA[the sherlock holmes hotel]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1598</guid>
		<description><![CDATA[
I have actually been allowed out over the past few weeks to facilitate some meet the media days for a couple of our clients. My love of PR stemmed from organising such days as I enjoy the buzz of having a day to fill and trying to maximise the time investment of your client. In [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/meet-the-media-days-lunch-briefings-1598.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>What&#8217;s all the fuss about 3D?</title>
		<link>http://www.berkeleypr.co.uk/blog/whats-all-the-fuss-about-3d-1584.html</link>
		<comments>http://www.berkeleypr.co.uk/blog/whats-all-the-fuss-about-3d-1584.html#comments</comments>
		<pubDate>Tue, 16 Feb 2010 11:14:18 +0000</pubDate>
		<dc:creator>Emma</dc:creator>
		
		<category><![CDATA[Gadgets]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[3D technology]]></category>

		<category><![CDATA[Avatar]]></category>

		<category><![CDATA[Hollywood]]></category>

		<category><![CDATA[James Cameron]]></category>

		<category><![CDATA[RayBans]]></category>

		<category><![CDATA[Weetabix]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/?p=1584</guid>
		<description><![CDATA[

As a child of the 80s I fondly remember eating up all my Weetabix to collect my 3D viewing glasses (red and blue cardboard flappy things). 3D was the latest exciting technology and surely set to be all the rage. And with a quick burst of sci-fi and horror movie releases from Hollywood, for a [...]]]></description>
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