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	<title>Berkeley Blog</title>
	<link>http://www.berkeleypr.co.uk/blog</link>
	<description>Technology, business and public relations, and a bit about life at Berkeley PR</description>
	<pubDate>Wed, 03 Dec 2008 19:22:06 +0000</pubDate>
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			<item>
		<title>How to turn regional news into national news</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/12/03/nationals-ahoy/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/12/03/nationals-ahoy/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 19:22:06 +0000</pubDate>
		<dc:creator>Beth</dc:creator>
		
		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Technology PR]]></category>

		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/12/03/nationals-ahoy/</guid>
		<description><![CDATA[Yesterday, a couple of girls from the Bristol office were given the opportunity to explore the wonders of the South West News Service (SWNS). The tour included a brief history of the news agency and an explanation of how regional news makes its way in to the national press.
In years gone by all of the [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/12/03/nationals-ahoy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>European analysts to follow on Twitter</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/12/02/analysts-on-twitter/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/12/02/analysts-on-twitter/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 10:07:52 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
		
		<category><![CDATA[Berkeley PR]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Technology PR]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[analyst relations]]></category>

		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/12/02/analysts-on-twitter/</guid>
		<description><![CDATA[Twitter is the hottest subject in the blogosphere at the moment with everyone and their dog reviewing its merits in the business world and most having an opinion on its value. One of the other hot topics is the difficulty in finding people. In our industry Stephen Davies has got the ball rolling with a list of journalists [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/12/02/analysts-on-twitter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>First contact</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/11/21/first-contact/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/11/21/first-contact/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 16:00:59 +0000</pubDate>
		<dc:creator>Steph</dc:creator>
		
		<category><![CDATA[Berkeley PR]]></category>

		<category><![CDATA[Communication]]></category>

		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[BNW]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[Business North West]]></category>

		<category><![CDATA[event]]></category>

		<category><![CDATA[exhibition]]></category>

		<category><![CDATA[face to face]]></category>

		<category><![CDATA[hyperlinks]]></category>

		<category><![CDATA[newswires]]></category>

		<category><![CDATA[North West]]></category>

		<category><![CDATA[online]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/11/21/first-contact/</guid>
		<description><![CDATA[Berkeley PR exhibited at Business North West this week and the one thing I was really interested to see was the way new media has infiltrated entrepreneurs and small businesses. My very crude research, conducted purely through conversation, proved that it is still all a bit new and scary for most.  Four out of the [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/11/21/first-contact/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Business North Best!</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/11/21/business-north-best/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/11/21/business-north-best/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 15:59:48 +0000</pubDate>
		<dc:creator>James</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[event]]></category>

		<category><![CDATA[exhibition]]></category>

		<category><![CDATA[North West]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/11/21/business-north-best/</guid>
		<description><![CDATA[With the Berkeley PR team working tirelessly on promoting the Business North West exhibition over the past six months I was keen to attend and I wasn’t disappointed. As well as promoting the event we had a stand ourselves (next to the Manchester Evening News restaurant which was a bonus!). It was the first time [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/11/21/business-north-best/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Always look on the bright side</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/11/20/always-look-on-the-bright-side/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/11/20/always-look-on-the-bright-side/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 17:12:12 +0000</pubDate>
		<dc:creator>Becca</dc:creator>
		
		<category><![CDATA[Berkeley PR]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[credit crunch]]></category>

		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/11/20/always-look-on-the-bright-side/</guid>
		<description><![CDATA[Each morning our inboxes are filled with round-ups of the big stories from the nationals (conducted by Berkeley PR&#8217;s team of execs and managers). Lately it has all been doom and gloom - more redundancies, more missed targets, more recession, recession, recession.
I&#8217;ve been discussing this with our newest account director over the past couple of days and we&#8217;ve come to [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/11/20/always-look-on-the-bright-side/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Keep blogging</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/11/19/keep-blogging/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/11/19/keep-blogging/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 17:34:32 +0000</pubDate>
		<dc:creator>Angela</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[celebrity]]></category>

		<category><![CDATA[reality TV]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/11/19/keep-blogging/</guid>
		<description><![CDATA[I was interested to see that the breaking news of the day on the BBC was John Seargent&#8217;s departure from Strictly Come Dancing.  It seems that even John&#8217;s growing fan base on Facebook and paying voting public couldn&#8217;t save him this time.
Some people are comparing this news to the Ross/Brand incident, accusing the BBC of [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/11/19/keep-blogging/feed/</wfw:commentRss>
		</item>
		<item>
		<title>INQ1 set to change the Face of social networking?</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/11/19/inq1-set-to-change-the-face-of-social-networking/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/11/19/inq1-set-to-change-the-face-of-social-networking/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 12:50:26 +0000</pubDate>
		<dc:creator>Lyndon</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Berkeley PR]]></category>

		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Tech PR]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/11/19/inq1-set-to-change-the-face-of-social-networking/</guid>
		<description><![CDATA[When I heard Chris Green of IT Pro talking on BBC Radio 5 Livefame saying the INQ1 was the best phone he&#8217;d seen since the iPhone I figured it was definitely worth a look (he knows his stuff and isn&#8217;t fooled by tech PR puff).  Having read his detailed  review http://tinyurl.com/5azmee it really does look like 3 might [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/11/19/inq1-set-to-change-the-face-of-social-networking/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Generation &#8216;i&#8217;</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/11/19/generation-i/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/11/19/generation-i/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 12:43:29 +0000</pubDate>
		<dc:creator>Emma</dc:creator>
		
		<category><![CDATA[Research]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[generation i]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/11/19/generation-i/</guid>
		<description><![CDATA[At the risk of sounding like a member of the older generation (well, I am over 30, I have to admit), the inventiveness of children never ceases to amuse.
There&#8217;s always something far more interesting to do than homework, and rather than blaming the dog for having a nibble on a text book, today&#8217;s schoolchildren are [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/11/19/generation-i/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Should social media remain the domain of the bloggers or is there a place at the table for PRs too?</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/11/19/should-social-media-remain-the-domain-of-the-bloggers-or-is-there-a-place-at-the-table-for-prs-too/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/11/19/should-social-media-remain-the-domain-of-the-bloggers-or-is-there-a-place-at-the-table-for-prs-too/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 08:43:40 +0000</pubDate>
		<dc:creator>Lyndon</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Media relations]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[PRs]]></category>

		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/11/19/should-social-media-remain-the-domain-of-the-bloggers-or-is-there-a-place-at-the-table-for-prs-too/</guid>
		<description><![CDATA[Following my post about the Travel Blogcamp 08 there&#8217;s a heated debate going on on the Travel.net site about the respective roles of bloggers and PRs that is worth a read.  While the posters all have a travel industry background the views and experiences, concerns and misconceptions are valid, whatever industry you work in.
As I mentioned in my [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/11/19/should-social-media-remain-the-domain-of-the-bloggers-or-is-there-a-place-at-the-table-for-prs-too/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Stop! Thief!</title>
		<link>http://www.berkeleypr.co.uk/blog/2008/11/17/stop-thief/</link>
		<comments>http://www.berkeleypr.co.uk/blog/2008/11/17/stop-thief/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 16:52:04 +0000</pubDate>
		<dc:creator>Becca</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Information security]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.berkeleypr.co.uk/blog/2008/11/17/stop-thief/</guid>
		<description><![CDATA[Guardian Technology reported that an ex-Yahoo employee managed to persuade &#8220;lots&#8221; of Twitter users to surrender their account passwords in exchange for the promise of being told their ranking.
Sound familiar? The InfoSecurity Europe team conducts a similar survey every year in the run up to the show by getting people to swap their passwords for [...]]]></description>
		<wfw:commentRss>http://www.berkeleypr.co.uk/blog/2008/11/17/stop-thief/feed/</wfw:commentRss>
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