We’ve been discussing ways of winning new business in a recession as Real Business is looking at this topic for an article. We know that every client requires a specific strategy, with creative campaigns and return on investment; but there is one key area that is vital to winning new business - in or out of a recession…

Building a good client relationship beforehand will set the expectations of all parties and enable you to not only meet the brief, but exceed it. In the current economic climate the emphasis is being placed on the question “what will we get for our money?”. Taking time to understand what the potential client needs provides a great foundation for the pitch and, of course, is one of the most cost-effective ways of getting ahead of the competition.

Sara Lewis