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May 14, 2010

How to get a job…

In Berkeley PR, Blogging, IT, Life at Berkeley, New Media, Online PR, Public Relations, Recruitment, social networking, Technology PR, Twitter | PERMALINK

Written by Luke

A video has been doing the rounds showing how a chap named Alec Brownstein managed to get himself a job at a top advertising agency with comparatively little effort and expense.  Alec bought paid advertising on Google that would show up at the top of the search results when the directors of leading advertising agencies Googled themselves.  Then, the first thing they saw was their name in the advert, with Alec asking for a job.  To cut a long story short, Alec got two job offers as a result of this.

For anyone looking for a job, especially those starting out on the career ladder, I think this is a great illustration of how the web can be used to give your career search a boost.  Job candidates need to attract the attention of their potential employers and also show they're comfortable with what the internet has to offer.  For technology PR especially, it is important to create 'brand you'.  From building your own blog, commenting on others', creating LinkedIn and Twitter accounts and actively using them, all of this shows the wider world that you are out there.  Even a personal web page with a CV and links to where you can be found online is a great place to start -- see the flavours.me  website for an easy way to do this. It doesn't have to be something as clever as Alec Brownstein's adwords, but showing you can use the internet and know how it can be used to promote yourself can push you head and shoulders above other candidates, especially those in the world of PR. 

Luke Davies

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May 6, 2010

Newspapers’ support for the election

In Public Relations | PERMALINK

Written by Jo

On Monday, The Guardian ran a chart showing the main newspapers’ support for UK general elections since 1945. I can’t seem to reproduce it here in a format that people can read without a magnifying glass, but you can see it in all its technicolour glory over at The Guardian website.

This year, the Tories have won support from the Daily Mail, Daily Telegraph, Daily Express, The Sun and – most recently - the FT. Meanwhile, The Guardian asked readers who they felt it should back and has come out fighting for the Lib Dems. The Daily Mirror remains the sole supporter of the Labour party.

Sure enough, today’s front pages reflect that support:

The Sun: “In Cameron we trust. Our only hope.”

Financial Times: “UK bonds reach highs as markets gamble on Tory election triumph”

Daily Mail (leads with Greece and relegates the election headline to p2): “Tories edge closer to outright victory”

The Times: “The fate of the nation”, illustrated with a cartoon of Gordon Brown, standing in front of a mirror with a graph showing economic performance. The reflection makes it appear to him that the economy is improving rather than going downhill.

Daily Mirror: “Don’t let Cam con you…Vote Labour” with a photo of Dave, circa 1987, pictured with other Bullingdon Club members

Daily Express: “D-day. David Cameron “is our only hope.”

So it seems odd that Radio 4 was banned from talking politics on the Today programme this morning. Instead, we got Frank Bruno talking about his breakdown, an interminably long interview with the chap from BP, a random report from Skegness, an “investigation” into the number of unsolved murders in the UK and Paul McCartney trying to persuade the world to go meat-free on a Monday.

Jo Jamieson

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