The decision to purchase in a family comes down to one or two decision makers at most, but the landscape of Business-to-Business (B2B) marketing is very different. The PR needs to reach many decision makers in an organisation, not to mention influencers and even channel partners. The difference between success and failure boils down to understanding your audience, the right mix of media and identifying the messages that matter.

Business-to-business PR has emerged as a discipline in its own right. The Berkeley Enterprise team comprises expert communicators who understand the changing media landscape that serves this important sector in all its vertical and geographical forms.

Whether you are an SME seeking regional or nationwide coverage, or a multinational requiring PR on a global stage, you will find our approach refreshing and far reaching. Sector experience includes:-

• Security and storage
• E-commerce and retail
• Cloud (IT and Telephony)
• CRM software and services
• Digital marketing
• Professional Services