Sarah is an energetic communications professional with over a decade of experience in Technology PR. She cut her teeth at Berkeley, joining as a graduate back in 1999, and returns to us having spent 5 years as a PR Manager at Microsoft. At Microsoft, Sarah drove Product PR for the Office and Dynamics business units, Influencer Relations for the SMB Division and all B2B thought leadership campaigns.
Sarah recognises that decision makers form perceptions from a variety of places and no longer move neatly from one marketing touch point to the next. With so many vehicles playing a role in the process of collecting, reporting, analysing and disseminating information, she believes that the crux of PR is ‘less time preparing formal materials and more time rolling up the sleeves, engaging in conversations and providing content in a variety of forms’.
Sarah has PR degree from Exeter University and has a passion for horses. She can often be found galloping around Windsor Great Park at the weekend, although more recently she’d be pushing a buggy with her twin girls in rather than being in the saddle.
Copyright Berkeley PR 2011