Last Thursday, I spent an afternoon at The Outdoors Show at London’s Excel centre on behalf our client Go Ape! Forest Adventure.  With an abundance of outdoor, leisure and sport-related exhibitors all showcasing their exciting offerings, I was looking forward to checking out Go Ape’s stand, meeting the team and getting down to some hard graft.

Go Ape had set up its Zip500, the world’s longest indoor zip-wire at an impressive 500 feet, designed to give adventurers a taste of what Go Ape has to offer at its 27 Go Ape sites nationwide.  If zip-wires weren’t their cup of tea, people also had the option to monkey around on the Go Ape! Forest Segways, or speak with the @GoApeTribe to find out what 2012 has in store for the adventure brand.

The event was a huge PR success for Go Ape, with a total of 1,432 people braving the Zip500 and a wealth of journalists and producers visiting the stand, representing, among others, Channel 5, the Financial Times, London Metro, The Sunday Times, Bella and Top Sante.

There was a serious PR objective behind all the fun. Not only was Go Ape keen to encourage more people to live life adventurously, it also wanted to raise awareness of the fact that the Go Ape brand is growing and diversifying and now includes Go Ape! Tree Top Junior, Go Ape! Forest Segway and  Go Ape! Forest Biking as well as the well-established Go Ape! Tree Top Adventure.

Check out the video including footage of the show and a gorilla on the loose! http://www.youtube.com/watch?v=M90gRILY-3Y&feature=youtu.be