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Account manager/senior account manager
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Chris Hewitt
Jo Jamieson
Paul Stallard
International
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Tip 15 - Does your business have character?
Tip 14 - “Businesses should avoid Twitter”
Tip 13 - How media friendly are you?
Tip 12 - Give something away
Tip 11 - Corporate blogging
Tip 10 - Optimising press releases
Tip 9 - Building media relationships
Tip 8 - Thought leadership
Tip 7 - PR at exhibitions
Tip 6 - Staying "on message"
Tip 5 - Using statistics
Tip 4 - Online PR
Tip 3 - What makes a good story?
Tip 2 - Make it human
Tip 1 - Bad news sells
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