Crisis management

When a story breaks online, it can spread rapidly, through news, forums and blogs. If this is good news about your company, the impact on your profile can be positive. But, if bad news about your company appears online, if a competitor is dominating the natural search results through a major announcement, or if your brand is weakening relative to the competition you need to be able to limit or reduce the risk of its impact. And to do it quickly.

Berkeley PR’s crisis management service can be deployed within 24 hours to help you reduce the impact of a story online, and ensure your message is conveyed to your audience.