The first area that a journalist visits on a website when he or she wants to know more about an organisation is to look through the company information and announcements a company makes, especially if they are about to conduct an interview with a spokesperson from your business. The more company news, opinion articles and useful tools available to the journalist, the more likely he or she is to use the information. So what does a journalist see when they visit your press area?

Having a busy press centre not only shows that you are progressing as a business, but also helps your natural search engine rankings, as the search engine spiders like to pick up on new content. Berkeley PR can help you set up your press centre and maintain it – freeing up your time to work on other activity.