If you know anything about search engine optimisation, you’ll already know that inbound links are a key way of improving your website’s search ranking on Google and other search engines. Press releases posted online can be way of improving your link-building campaign.

Because optimised copy isn’t always that easy on the eye, we’ll write separate versions of your releases: one for the traditional media, and one adapted for SEO purposes to ensure every release reaches its maximum potential both off and online. In addition, we’ll show you analytics tools so that you can easily evaluate the impact of an optimised press release as a marketing tool for converting sales.

How can you get your news appearing on Google News? How can you get your latest press release talked about on key industry blogs or dug on Digg? Berkeley PR also provides a comprehensive distribution offering designed to help organisations with online PR.