How to milk a PR opportunity
It’s hard enough for businesses to stand out from the herd. Yet most seem happy to churn out PR content like everyone else’s. Lots of good news. Lots of self praise. And dull.

Berkeley PR is a different kind of public relations agency.

We start by changing the mindset of our clients. A wise man once said: “good news rarely makes a headline”. When our clients understand that flattering stories about their products and services aren’t very interesting, we start to get results. And when we start to get results, our clients want more.

Here are three tips to making your business newsworthy:

1) Identify all the problems your business solves. Then make a drama about them.

2) Weave in a human interest element. Bring it to life.

3) Make it topical. Sync your story with the current news agenda.

Simple.

So if you want a PR agency that thinks differently, try our approach. Specialists in B2B and consumer technology, new media and online PR, we’ve been making our clients stand out from the herd for over 20 years.

Give us a call on 0118 988 2992. We’d love to be able to help give your profile a lift.

Tricks of the trade
Why do some businesses get more exposure than others?
Free guide to making your business newsworthy.
What people say about us:

"In a short space of time the team at Berkeley have made an impact. They are committed to delivering on targets set on a quarterly basis. Highly motivated, energetic and driven, the team reflects the attributes I expect with our 'extended' marketing team." Shub Naha, Marketing Manager, IDOX

“Not only do Berkeley consistently deliver on their promises, without the ‘gush’ sometime associated with the PR industry, they also proactively seek out opportunities that fit with our PR strategy. Above all they are very nice people.”

Dana Loftus, Marketing Director, Pipex Communications

“I have dealt with a lot of agencies in the past, both good and bad but the team at Berkeley are by far the best I have ever worked with. The team are always highly professional, helpful, great at delivering results and generating ideas, and are genuinely great fun to work with. I would have no hesitation recommending Berkeley PR to any business.”

Craig Hill, National Sales Manager, Imation

“It was a tall order to get everything ready in time for Infosecurity Europe, but the Berkeley PR team got themselves up and running very quickly.  They have managed to establish widespread awareness of ActivIdentity amongst the UK trade media in an incredibly short period of time.”

Phil Jacobs, VP Marketing and Communications, ActivIdentity

‘Public relations has been an essential marketing tool in the process of launching the FREEDOM4 business in the UK. The team at Berkeley PR got up to speed quickly with the new technology and helped FREEDOM4 establish excellent relationships with key editors and journalists. It’s not about over-hyping the service, but delivering meaningful information to the media, resulting in high quality coverage – something that Berkeley PR have got just right.’

Graham Currier, Business Development Director, FREEDOM4

“I wholeheartedly recommend Berkeley PR. Their tenacious and proactive approach has certainly raised the visibility of Servigistics in the media – and most importantly, has gained mindshare with the target audiences we want to reach.”

Gavin Hartland, Marketing and Alliances Director EMEA, Servigistics Ltd

“We hired Berkeley to launch our website because they clearly understood the power of the web and the approach to take when selling it to the media.  In our first year of PR activity, we have been thrilled by the constant flow of national and trade press coverage that Berkeley has delivered.”

Mark Harrington, Sales and Marketing Director, Check Safety First

“The Berkeley team has helped us to shift the PR strategy away from product-focused news and towards more issues-based comment pieces, marking Ricoh out as a thought leader.  This has led to coverage that reaches a new target audience in line with our marketing and sales efforts, and gives us the edge over our competitors.”

Kristiane Bottom, Marketing Communications Manager, Ricoh UK

Technology PR:

Berkeley PR is recognised as one of the leading players in technology PR. This expertise extends beyond B2B technology PR to include consumer technology PR. Building a strong reputation through our continued success, our technology PR Reading based company can completely transform your business. To see more of what we do at our technology PR Thames Valley office, take a look through our website and see how we can help you.

Online PR:

Online PR is fast becoming mainstream activity and we are investing heavily in this growth area to ensure we harness digital media to the best advantage of our clients. If you would be interested in our online PR Thames Valley based services, please don't hesitate to contact us. With the knowledgeable staff based at our online PR Reading office, we can ensure that you get the best from your online PR campaign.

PR agency:

Berkeley PR boasts a long track record in the technology PR agency sector with clients that have been with us for 12 years or more. Our PR agency in Reading is absolutely buzzing with ideas on how to get your company noticed and with the help of our dedicated team, you will soon see some brilliant results. Berkeley PR agency in Thames Valley, boasts a talented team who are sure to deliver some impressive results for you.

PR Company:

Berkeley is a PR company that provides the following services:

  • PR consultancy
  • Traditional offline media relations
  • Media training
  • Online and digital PR
  • Branding and corporate messaging

We are a PR company in Thames Valley that will work hard to deliver the results you want. Our team is buzzing with fresh ideas and an innovative outlook on PR. We will come up with imaginative and creative ways of getting your message across. So contact Berkeley PR company in Reading to see what we can do for you.

PR consultancy:

Berkeley offers PR consultancy, encompassing traditional media relations as well as online PR. Its PR consultancy in Reading is founded in more than 20 years' experience in technology PR. You will be impressed with our new ideas and innovative approach to PR as well as the results you will see from our work. At our PR consultancy in Thames Valley, we are always coming up with fresh ideas which can transform your business.

Digital PR:

Berkeley PR understands how to employ digital PR tools to help promote your brand online. Whether you require press release optimisation or a full digital PR engagement campaign, we'll help you to become more visible wherever your customers are looking. Our digital PR Reading based office has all the answers you have been looking for; from how to give your business character to corporate blogging. So for digital PR, Thames Valley based Berkeley PR can answer all of your needs.

Technology PR

If your company is in need of a technology PR campaign then our technology PR Reading based office is waiting to completely exceed your expectations. A successful PR campaign will only work if it is made to stand out from the crowd. And the experts at our technology PR Thames Valley office are absolutely focussed on creating a campaign that will. With fresh and innovative ideas, you will be delighted with the work that we can do for you.